Over the years, people have seen the emergence of Chipotle. While Chipotle is not nearly the size of McDonald's, is present and development must not be overlooked. A lot of people ask exactly how Chipotle has succeeded. If only the numbers in advertising, quantity, Chipotle spends see advertisements for a whole year as it is equivalent to the advertising budget of McDonald's for a day. This fact is very surprising. That said, the success of Chipotlemust be some other factors. On closer inspection you will notice that the brightness Chipotle offered by the product and their service. Following these two important factors that Chipotle has been able to have speculated as people grow more quickly.
Product
Chipotle, the product is very simple. Their strategy was to fast food gourmet Mexican, but still gourmet. You can also some similarities between Chipotle and Subway, Chipotle, but functions in a differentLevel. Each client is Chipotle tell you that their food is incredible. Some companies spend so much money to neglect, if any charges for the service or bring it to invent the perfect product for your customers. This is what Chipotle and have them successfully.
Service
Another factor that has successfully contributed Chipotle is their service. Along with this is the environment and atmosphere, to enable them in their restaurants. Fast casual is definitely the new trend, and looksthis is to stay. One thing is certain, he could be very good food quickly and with the saturation value of Chipotle penetrate the food industry.
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